Single Review: Foxgluvv, ‘Not Cute’ 

Remember when I used to write about music? Well, too bad, because today I’m reviewing the new single from Foxgluvv, an up-and-coming indie pop singer combining slick electronica with lyrics of personal alienation. She’s been knocking about the indie scene for around a year, with previous singles ‘crush’, a woozy reflection on a drunken fling, and ‘nothing’, a more upbeat take on a wastrel would-be partner. Her sound feels wistfully retro in a way befitting the reflective lyrics, and it probably belongs to some school of prefix-wave I’m just not hip enough to recognise.

Her latest single, ‘Not Cute‘, feels like a natural culmination of the themes of her previous two. Where ‘crush’ and ‘nothing’ were about brief romance and frustration at the lack of it, ‘Not Cute’ sees the narrator being phoned up out of the blue by her not-quite-ex, and gives way to a reflection on their mutual incompatibility. As the chorus goes: “We could have fallen in love, yeah maybe that’s true/ But you’re not cool enough for me/ And I’m not cute enough for you.”

Foxgluvv’s delivery is quiet and regretful, acknowledging mutual blame for the relationship’s failure, even as she refuses to entertain the other person’s bullshit. The lyrics effectively convey her sense of frustration, partly via intelligent use of vocal distortion, as well as some judiciously-chosen details (one particularly deft moment stands out from the first verse: “But you, made me wanna do/ Stupid things when I was with you,/ You made me wanna be/ A stupid girl when you were with me”).

The whole thing is backed by a shiny, yet leisurely beat, cementing the mood of long-buried angst, an almost-breakup old enough it has ceased to hurt, though young enough for the memory to carry its own sting. All told, ‘Not Cute’ is a melancholy and affective piece of indie pop, a third hit for Foxgluvv, and a suggestion of even more exciting things to come.

‘Not Cute’ is available now to stream on Spotify

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